A published book
Value Proposition Design is a how-to manual on designing the value of a product or service. It goes through 4 phases: Canvas, Design, Test, and Evolve. A thorough approach to ensuring your product/service is bringing value to your customers.
Value Proposition Design was a book I read while working on Stridr and was a great tool for me to focus my efforts on the right value propositions, and ultimately, realizing that I alone could no feasibly create a product to fulfill the project's value propositions, which ultimately lead to scrapping the project.
This book is available to be loaned. Book a meeting with Ian to pick it up or drop by 324 5th St. Downtown Courtenay during regular business hours.