A published book
From the sleeve of the book:
"Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas."
Pitch Anything is one of those books that will completely transform your mindset. In this case, it's a transformation in the way you think about yourself as a salesperson. Oren Klaff's advice pairs well with one of Seth Godin's mantras of approaching your marketing from a place of generosity — yes, you're a salesperson, but what you have to offer is going to solve your prospect a lot of problems. They're lucky to have you consider doing business with them. Oren Klaff communicates this idea much more eloquently than I ever will, so read this book!
This book is available to be loaned. Book a meeting with Ian to pick it up or drop by 324 5th St. Downtown Courtenay during regular business hours.