A published book
The Little Red Book of Selling is a pocket reference manual for salespeople of all kinds. This book focuses on improving the salesperson's mindset; after all, to sell your product, you first have to sell yourself.
I first read this book shortly after reading Todd Duncan's High Trust Selling and found a lot of reiteration. Which isn't a bad thing. In fact, it helped me identify important factors that I first dismissed while reading High Trust Selling. In some ways, High Trust Selling was quite conceptual in its communication — in Little Red Book of Selling, it goes into fine detail to actionable things you can do right now to become a better salesperson. If you're starting out in sales, I would recommend these two books together (but read High Trust Selling first).
This book is available to be loaned. Book a meeting with Ian to pick it up or drop by 324 5th St. Downtown Courtenay during regular business hours.