A published book
Every great brand is built using storytelling. In this book, Donald Miller breaks down the seven elements of great storytelling to help you grow your business.
I read this entire book one night in a matter of a few hours. I fiendishly devoured every word. I felt like marketing was Super Mario Bros, and this book was the Warp Whistle (a magical item that helps you blow past all the lower levels). Not only did this book help me clarify my message with all of the businesses I'm working on, but it helped me realize that the business I'm most passionate about (Curious Markings) didn't even have a real message. That immediately changed after reading this book.
This book is currently loaned out.