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Proper Parody

I continue to be fascinated by brands whose business model relies entirely on their… brand— branding!

In this casual rabbit hole, I was curious about Supreme. I thought of the idea of a parody using an antonym like “Inferior.” With a brand so widely known, I thought, “Surely this has already been done.” Indeed, it was.

For reference, this is the Supreme Logo:

Needless to say, the parody felt off. The kerning seemed to be non-existent, and the red box’s height is reduced because none of the letterforms have a descender. I personally didn’t like it. So I made my own attempt.

My only beef with my version is I couldn’t find the proper Futura font. It seems to be somewhere in-between medium italic and bold italic. But, as a meme/shitposting project, I don’t want to put any more time into it. I think I may get this printed and wear it just to make zoomers laugh. Here’s the PDF (vector format) if you want to print your own shirt:

I don’t know if I can claim this design as my copyright, but if I have a legal precedent to do so, I am putting it in the public domain.

If you don’t feel like figuring out how to print your own shirt:

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