Close this search box.

Acknowledging the Effort It Takes to Start a Task

As entrepreneurs, all too often, we get fixated on activity goals and results goals. Last week, I wrote about how I use Google Keep to organize my tasks and keep myself motivated. These tasks are primarily activities and results driven, but over the last couple of weeks, I started to create tasks with “Start work on _____.”

Let’s be real with ourselves here for a moment. Procrastination can be a problem for even the most successful and driven people. Unless you’re in a position like an emergency responder, procrastination can quickly take over your work. For me, procrastination is a huge cause of stress. The longer a task lingers, the more I can feel it eating away at me.

One of the best ways to train your brain into doing something is positive reinforcement. If you’re on a rigid diet but love candy, reward yourself with a single Skittle. If you’re an entrepreneur like me starving for any indication that you’re making forward momentum, being able to tick the checkbox next to a task can give you that endorphin rush to keep you going.

As someone who played MMORPGs for a massive chunk of my life, my brain has been rigorously conditioned to chase those tiny little endorphin rushes. In these games, you would get it from killing a major boss, defeating your opponents in Player vs. Player combat, acquiring a piece of rare, high-value equipment. These small things that happen at seemingly random intervals create huge positive reinforcement that keeps you playing the game day after day.

For me, my endorphin rushes are now completing tasks, getting a prospect to ask for a demo or proposal, making a sale, having a great conversation with a prospect, being able to meet with my advisor and accountability buddy and telling them I accomplished my goals for the weeks. Being able to get this same reward for starting something that I could potentially procrastinate on has been a fantastic way to keep me focused on priorities and making forward momentum with my business.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

If You Struggle with Disability and Are an Entrepreneur…

I would recommend subscribing to my newsletter for more posts. Unlike many entrepreneurs, I balance my learnings and way of doing things with the fact that a large portion of my time is spent managing my disability.

I will only send updates that I am completely convinced will be valuable to you. I respect your time by respecting my time. I donโ€™t send frivolous bullshit.


Sorry, sorry! I just thought since you've been on this site for longer than average, you might hear me out?

Why do you do this to me, Ian...

Okay, okay, I'll be quick! I have a newsletter to keep you up-to-date on my content and projects. If my stuff tickles your pickle, help us both out by subscribing!

Also, I don't do anything shady or aggressive with your email address. I'll only send you the good stuff and won't share your email with any person/provider that isn't working for me to serve you better.

'Serve me better.' What deliciously vague jargon. Is this where you pretend to be me and you make me respond with a contrived form of consent because you're bold enough to assume this cute little chat interface gimmick is enough to actually get me to sign up?

Ummm... uhhh... ahh... Sign up and get exclusive discounts and early access!!!! Come ooooon! Induced scarcity is fun!

...alright, well, I'll leave it up to you.

Ian's Creations


The social app for Minecrafters. Share creations, follow friends, set up trades, & live chat.

Art & NFTs

Much like the poetry, another vehicle for humor, social commentary, & occasional beauty.

Homicide App

Arbitrary gatekeeping systems like laws, morals, and forceful intervention make murder more difficult than ever. With, murder from the convenience of home!

The Meme Hotline

Serving dad jokes over automated voice and meme text messages via SMS completely toll-free!

Objektiv Digital

Making websites for successful local businesses. The most effective one-man-agency you'll likely ever find.

Like this nav? It does what every marketing-oriented web designer will tell you not to do: shove as many things in your face as I can!